SonyLIV Plans Grand Slam Return After IPL Media Rights, Advertising & Promoting Information, ET BrandEquity

SonyLIV Plans Grand Slam Return After IPL Media Rights, Advertising & Promoting Information, ET BrandEquity

photos for consultant functions Apragita Tripathi Even because the mud settles over the IPL media rights bid, the outcomes have put stress on those that misplaced out on getting viewers to look at sports activities content material on their platforms. Even with the IPL media rights public sale underway, SonyLIV is within the lead. The … Read more

Sports activities enterprise to achieve $100 billion in 5 years: report

Sports activities enterprise to achieve 0 billion in 5 years: report

A brand new report finds that India’s sports activities business – which incorporates media rights, attire, sports activities vitamin, sports activities tools and extra – as an business may develop fivefold in worth by 2027, from $27 billion in 2020 $100 billion. A lot of it, led by the Indian Premier League (IPL), with over … Read more

Sports activities advertising rides the IPL bandwagon

Sports activities advertising rides the IPL bandwagon

Gross sales of some staff jerseys and athletic gear are anticipated to develop by greater than 100% over the subsequent few years, albeit from a small base, in accordance with the groups and firms behind the product. A number of new firms, like The Souled Retailer and Dream11-backed FanCode, are promoting official staff merchandise on … Read more

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