Myntra doubles down on its magnificence and private care merchandise forward of EORS-16

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• In comparison with the earlier subject in July 2021, Myntra has elevated its magnificence and private care portfolio by 100% by way of a wide range of well-known manufacturers

• For the primary time, India’s main magnificence creator collaborates with main manufacturers by way of EORS-16 to host 165-hour reside enterprise conferences to successfully interact magnificence customers

BANGALORE, India, June 3, 2022 /PRNewswire/ — Because the go-to platform to purchase worldwide and home manufacturers, Myntra continues to witness regular development within the magnificence and private care (BPC) section. Forward of Myntra’s largest trend pageant, EORS, the platform has invested closely in magnificence and private care, providing the most important assortment of premium manufacturers ever seen, and guarantees to be Myntra’s highest-grossing magnificence occasion. The sixteenth EORS will happen on June 11 Operating by way of June 16, Early Entry will start on June 10.

By becoming a member of L’Oreal Paris, L’Oreal Skilled Merchandise, Caudalie, Profit Cosmetics, Laneige Skincare & Make-up, Dermalogica, Chopard, CR7, Maybelline New York, Anastasia Beverly Hills, Jeffree Star Cosmetics, and beloved native manufacturers like Mamaearth, Kama Ayurveda , Lakmé, Forest Necessities and Chumbak Magnificence, amongst others.

Most popular by clients: Myntra’s BPC catalog contains greater than 1,100 manufacturers and provides greater than 53,000 merchandise, with the highest sellers being kajal, eyeliner, eyeshadow palette, lipstick, basis and primer, shampoo and conditioner, sunscreen and A spread of fragrances. As work life returns to regular post-pandemic, Myntra expects elevated demand for lipsticks, kajals, sunscreens, facial serums, hair dyes, deodorants and fragrances within the return-to-work season.

Pleasant provides: Forward of EORS, the addition of premium manufacturers like Aveeno, Kora Organics, Cosrx, London Satisfaction Cosmetics, Chumbak Magnificence, o3+, Misha, Apieu and Alan Truman will supply consumers a variety of thrilling provides. Myntra may also offer consumers Rs 250 off their subsequent trend buy, whereas 4 fortunate consumers stand an opportunity to win a Dyson hair dryer every single day. Manufacturers with unmatched partnerships with Myntra resembling Rana Daggubatti’s latest males’s grooming assortment, Dcraf, Tymo’s hair instruments, W Magnificence’s Cruelty free and Vegan magnificence collections, Chumbak Magnificence’s vibrant collections, and the official CR7 Fragrances will probably be up for grabs at particular worth factors. Consumers can stay up for unprecedented offers from luxurious manufacturers like MAC, Profit Cosmetics, Estee Lauder India, Smashbox, Anastasia Beverly Hills, Bobbi Brown, Armani Magnificence, CK and Davidoff. Faces Canada, Colorbar, WOW Skincare, Pilgrim Magnificence and Tub & Physique Works may also supply unparalleled recommendation, whereas Sugar Cosmetics and Minimalist will supply consumers an thrilling buy-two-get-one construction.

Dwell classes with in style magnificence influencers: Myntra’s social commerce vertical may also be extensively leveraged by some in style magnificence and private care manufacturers to construct prominence, together with NIVEA India, Maybelline New York, L’Oréal Paris, Smashbox, MAC, Clinique, Estée Lauder, Bobbi brown and Glamm glow and extra. In an business first, a few of India’s main and hottest influencers will host as much as 220 reside magnificence and private care classes by way of EORS to reinforce their clients’ buying expertise. The nation’s hottest creators and influencers together with Disha Batra, Simran Sadh, Fatima Soomar, Ashima Makhija, Monalisha Mahapatra, Diksha Vohra, Huma Joad, Riya Bardhan and Ritu Singh will share styling ideas, make-up ideas and professional insights at M Life center.

Starry Affair: Throughout EORS, we’ll witness a few of India’s hottest celebrities resembling Aashna Shroff (Clinique), Masoom Minawala (Estee Lauder), Salman Khan (Frsh), Ananya Pandey (Vega), Lara Dutta (Arias) and Virat Kohli (One8), provides irresistible provides to their manufacturers by way of their social media channels.

About Mitra

Myntra is likely one of the main trend manufacturers and cell e-commerce platforms in India. An integral a part of the Flipkart Group, Myntra combines know-how and trend to create the very best expertise in trend and way of life in India. The Myntra platform provides over 5000 of the nation’s main trend and way of life manufacturers resembling H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Ceaselessly 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC and Fossil to call a couple of. Myntra serves greater than 19,000 passwords nationwide.


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