Actor Anita Hassanandani Launches Her Personal Magnificence Model ‘Higher Magnificence’

Widespread actress and new mother on the town Anita Hassanandani has launched her personal luxurious, sustainably made and science-based skincare line ‘Higher Magnificence’ solely on India’s largest clear magnificence market ‘Vainness Wagon’.

The model caters to the imaginative and prescient of offering pure, efficient and confirmed skincare options within the clear magnificence market. Higher Magnificence is situated on the intersection of luxurious and eco-consciousness. This skincare line falls into the everyday biocompatibility class, which is the necessity of the second. In a world full of poisons, air pollution and dangerous chemical compounds, a skincare line that works for all pores and skin sorts within the purest approach is a boon for all skincare lovers.

Higher Magnificence is an ethically constructed skincare model whose mission is to supply clear, aware product strains which might be biocompatible, pure, efficient, and confirmed to work wonders. The model would not simply care about your pores and skin, it cares about your complete ecosystem.

Actor Anita Hassanandani herself embraces the sacred mantra of unpolluted, minimal and scientific skincare. After greater than twenty years in present enterprise and taking up the duties of being a mother, Anita determined to pave the best way to changing into an entrepreneur and follow what she believes in. By getting into a brand new stage of life, being a mother, she understands what it takes, a scientific, secure and biocompatible skincare line. As such, she launched her personal skincare line, which strongly helps her advocacy of scientific skincare and eco-consciousness.

Higher magnificence claims to be cruelty free, paraben free, SLS free and mineral oil free. This product line promotes a easy skincare routine with efficient components, completely tailored to the quick tempo of life. The gathering contains Hydration Boosting Moisturizer, Pores and skin Balancing HA Cleanser, VC20 Intense Boosting Serum and Pores and skin Magnificence Self-Assist Serum.

The collection begins at Rs 799. The skincare line is SLS and paraben free. These merchandise can be solely obtainable at Vainness Wagon, the most effective enterprise within the clear magnificence market. Specializing in the model’s proposition relative to the product’s worth vary, Higher Magnificence has clearly slipped into the posh skincare class. It affords you a refined and splendid expertise whereas specializing in the well being of your pores and skin.

Anita Hassanandani mentioned:I consider in preaching what I follow. Make-up has been my fixed companion all through my years in present enterprise. However being a mother made me understand the significance of unpolluted skincare. So I got here up with a model of my very own that’s pure, confirmed and efficient.

The concept of ​​pure stuff will increase its reliability quotient. Model is the ideology I consider in, Sustainable, a pure and minimalist strategy to skincare. The imaginative and prescient behind this model is to create a biocompatible and eco-friendly skincare line that takes care of not solely your pores and skin however the surroundings,‘ she added.

Vainness Wagon founder Naina Ruhail mentioned: “Vainness Wagon believes in clear magnificence. The imaginative and prescient behind Higher Magnificence aligns completely with Vainness Wagon’s objectives. We’re very excited to launch the model solely in our clear magnificence market as we’re related to its underlying ideology. I believe Higher Magnificence is likely one of the most essential members of our Vainness Wagon assortment. We launched it as a result of we believed in it.

Our concept is to construct a 1 billion model inside the subsequent 3 years and the imaginative and prescient is to diversify the product vary into 2 extra classes. We’re constructing highly effective excessive efficiency merchandise and scientifically crafted merchandise with the purpose of permeating the lives of over 1 lac clients inside the subsequent 2 years.

Curated and crafted for shoppers of their mid-20s, this skincare line is designed to calm down the pores and skin of those that compete, whereas bearing in mind each the non-public {and professional} facets. The pure, potent and confirmed system will soothe your pores and skin from the hustle and bustle. The model challenges the conventions of unpolluted magnificence to create one thing solely new. Higher magnificence affords absolutely disclosed components and breakthrough formulation which might be purposeful and efficient.

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